Anne-Sophie Goupil, a photographer from Trois-Rivières, delivered what I sincerely consider the best series of photos I've ever had of myself. Three images. Three moments. A visual coherence that says exactly what the new show is about without needing to write a single word underneath.

Speaking out publicly and sharing my thoughts has always been second nature to me. I have a gift for words. Algebra and numbers have always eluded me, but translating my vision of life into precise and impactful words, that's my own equation.

Max Doré, fondateur d'UNDZ, entrepreneur et animateur du nouveau podcast d'actualité indépendant qui débarque à l'été 2026, a décidé de rendre hommage à cette icône des années 90 d'une façon qu'on ne voit nulle part ailleurs : une cabine d'essayage virtuelle complètement kitsh où tu peux habiller Bibi avec les pièces de la collection de vêtements Max Doré printemps-été 2026.

You know, on YouTube, we chat, we laugh, we share snippets of our lives. It's fun, I love it, and that's not going to change. But for a while now, I've felt like something's missing. A more genuine, deeper connection. YouTube is like talking through a window. What I want is for us to be sitting around the same YouTube, c’est comme si on se parlait à travers une vitre. Moi, ce que je veux, c’est qu’on soit assis autour du même feu de camp. C’est pour ça que j’ai créé

He had disappeared from the radar, but that was to better prepare his move. Max Doré is back this summer, and he's definitely not doing things by halves. No more radio silence; the entrepreneur and content creator returns with a major project: a brand-new opinion media outlet focused on current events.

This summer of 2026, the Quebec media landscape will undergo a real shockwave. Max Doré, the founder of Le Socle, is officially taking the mic to launch a brand new eponymous news podcast.

For over twenty years, Max Doré did exactly what's expected of a "successful" entrepreneur: build, scale, sell. He launched an underwear brand, UNDZ, which went from a bold project to a global movement by focusing on uncompromising marketing, eye-catching packaging, and collaborations with internationally renowned artists. Today, he's back in the spotlight with a new mission: to shake up the Quebec media landscape and give a voice back to those who still have common sense.

If we want our artists and craftspeople to be seen as world-class entrepreneurs, they need to be equipped as such. That's why our accelerator is proud to unveil its complete collection of workwear and presentation apparel for the Spring/Summer 2026 season. This isn't just "promotional merchandise." It's the new uniform for the creative elite.

At that time, our founder, Max Doré, was the president and founder of the underwear brand UNDZ. The company was experiencing explosive international growth and forging numerous bold collaborations with giants of the global art world, such as Ai Weiwei and the designer Walter Van Beirendonck.

Pour la première collection (Septembre 2026), notre fondateur Max Doré dépoussière ses crayons. L'ancien créateur derrière la marque culte UNDZ signe le design de cette première "drop".

If your art is refined, your packaging should be too. If your art is raw and eco-friendly, your packaging should be as well (no Styrofoam!). If your art is playful (like UNDZ), your packaging should bring a smile.

In Quebec's entrepreneurial ecosystem, certain figures stand out not just for their personal success, but for their fierce determination to give back to the community. Max Doré, President and Founder of Le Socle, is exactly that kind of leader. A seasoned entrepre Entrepreneur aguerri, expert en marketing de renommée mondiale et artiste dans l'âme, Max est aujourd'hui l'homme derrière la mission du Socle : transformer le talent brut des créateurs d'ici en succès commerci

This is a dilemma that has stayed with us for a long time. How do we help those who don't have access to the full program, but have all the potential to succeed? How can we offer a decisive boost without the traditional administrative burden?

For too long, artistic career development has been synonymous with instability, dependence on government grants, and a glaring lack of entrepreneurial structure. Today, Le Socle is changing the game.

When we say the word "accelerator" in today's business world, a very specific image often comes to mind. We imagine glass-fronted offices in downtown Montreal or Toronto, filled with software developers, artificial intelligence startups, and technology companies looking for their next round of funding.