Max Doré: The Visionary Propelling Quebec Art to Global Heights

In Quebec's entrepreneurial ecosystem, certain figures stand out not just for their personal success, but for their fierce determination to give back to the community. Max Doré, President and Founder of Le Socle, is exactly that kind of leader.

A seasoned entrepreneur, a world-renowned marketing expert, and an artist at heart, Max is the man behind Le Socle’s mission: to transform the raw talent of local creators into international commercial success stories. But to truly understand the impact of Le Socle, one must first look at the unconventional and meteoric journey of its founder.

From Art to Empire: The UNDZ Saga

Max Doré’s story is one of boldness. In 2009, he launched UNDZ, an underwear brand that would quickly become a cultural phenomenon. Far from just selling a product, Max succeeded in creating an entire universe.

During the UNDZ years, Max forged a reputation as an expert in unconventional marketing. He understood before anyone else that to exist in a saturated market, you have to make noise—but more importantly, you have to surround yourself with the best. His strategy? Explosive artistic and cultural collaborations that resonated around the world.

Under his leadership, the brand collaborated with music giants like A$AP Rocky and Wiz Khalifa, proving his ability to navigate global pop culture. However, it was his flair for visual arts that truly left a mark. Max orchestrated partnerships with high-profile contemporary artists such as the Chinese activist and artist Ai Weiwei, renowned Quebec painter Marc Séguin, avant-garde Belgian fashion designer Walter Van Beirendonck, as well as urban legends like Zilon and Laser.

In 2016, when he sold his shares after seven years of frantic growth, Max Doré didn’t just leave a company; he took with him invaluable expertise on how to monetize creativity.

World-Renowned Strategic Expertise

Max’s success relies not on luck, but on a surgical understanding of markets. After the UNDZ adventure, his unique profile caught the attention of the industry's biggest players.

Notably, he served as a Senior Consultant for Billabong, one of the global leaders in surf and lifestyle apparel. His mandate? To help the brand refine its global marketing to target the hardest demographic to capture: the 13-24 age group. This experience allowed him to solidify his vision of international markets and the consumption habits of the new generation.

Simultaneously, Max established himself as a thought leader within Montreal’s tech and entrepreneurial community. He was a presenter at a landmark conference for FounderFuel, Canada’s most prestigious startup accelerator, sharing the stage with visionaries like Mohamed Hage, founder of Lufa Farms. This recognition by his peers testifies to his ability to structure growth and innovate, regardless of the industry.

Le Socle: The Culmination of a Mission

Today, Max Doré returns to his roots with a clear mission: to put all this experience at the service of local creators. As both an entrepreneur and an artist, he intimately understands the challenges artisans face: imposter syndrome, the difficulty of setting a fair price, and above all, the opacity of international markets.

It is to break down these barriers that he founded Le Socle.

Le Socle is not just a business school. It is an accelerator designed to make the products of Quebec artists and artisans explode on a global scale. Max built this structure to bridge the gap between creative talent and commercial reality.

"My goal is simple: I want Quebec creators to stop surviving and start conquering. We have immense talent here, but the vehicle to export it is often missing. Le Socle is that vehicle." — Max Doré

A Concrete Financial Commitment

Max’s determination to help artists isn't limited to advice; it is backed by solid financial resources. To propel the development of Le Socle members, a $250,000 private fund has been established.

This financial leverage is tangible proof of the confidence Max has in the potential of Quebec artisans. Furthermore, a promise to add another $250,000 is already on the table, bringing the potential envelope to half a million dollars dedicated to the growth of our creators.

Ready to Level Up?

With Max Doré at the helm, Le Socle offers much more than theory. It offers access to an international network, marketing expertise proven with the world's biggest stars, and real financial support.

Whether you are an emerging artist or an established artisan looking to break into new markets, Max’s expertise is the ace up your sleeve. Max's journey proves one thing: with the right strategy and a good dose of audacity, art has no borders.

Join Le Socle and benefit from the experience of an entrepreneur who has already paved the way.