Le socle

Politique sur l'AI c'Est l'éléphant dans la pièce

Our position on Artificial Intelligence

At Le Socle, our mission is to accelerate human careers. We fundamentally believe that art and craftsmanship are the product of the soul, of gesture, and of tradition.

However, we refuse to bury our heads in the sand in the face of technological advancements. Here is our official statement on the use of AI.

AI is a hammer, not a carpenter

We see artificial intelligence as a tool, just like a paintbrush, a chisel, or software like Canva and Premiere Pro. It doesn't replace creative vision; it assists it.

A clear distinction: Creation vs. Promotion

Creation:

We fully support a return to tradition and handcrafted work. Our artists and artisans often create in a "purist" style, without digital intervention, and it is this authentic know-how that we champion.

Promotion:

As an accelerator, Le Socle uses AI in its marketing operations (copywriting, web optimization, promotional visuals) to give these creators the visibility they deserve.

Mastering "the elephant in the room"

Ignoring AI will be pointless. We believe that by intelligently integrating this technology, artists can regain control and use it as a lever rather than being subjected to it.

Notre engagement local

While AI helps us be efficient, our priority remains the human element. Whenever possible and relevant, we always prioritize hiring local talent (photographers, writers, graphic designers) to create our content. AI is there to fill gaps, not to replace our community.

Art remains human. The pedestal simply provides it with modern tools to shine.