Max Doré Dressed Bibi from Bibi et Geneviève in His Clothing Collection — and It's Completely Ridiculous
- Équipe Le socle
- Mar 23
- 2 min read
If you grew up in Quebec in the 90s, the name Bibi probably makes you smile. But for those who may have missed one of the most iconic children's shows in Quebec television history, here's a reminder that's long overdue.
Broadcast on Radio-Canada in the 1990s, Bibi et Geneviève featured a lovable and curious alien — Bibi — who landed on Earth and was taken in by a young woman named Geneviève. The concept was simple, but the execution was magical : Bibi discovered human culture through a child's eyes, asked the questions nobody else dared to ask, and turned the most ordinary situations into moments of pure, delightful absurdity.
The show left a lasting mark on an entire generation of young Quebecers. Bibi became far more than a children's television character — he became a Quebec cultural icon, a symbol of nostalgia for everyone who grew up watching Radio-Canada in the 90s. Even today, mentioning his name in a conversation between Quebec thirty-somethings never fails to trigger the same knowing smile.
Max Doré Brings the Legend Back — His Way
Max Doré, founder of UNDZ, entrepreneur and host of the new independent news podcast launching in the summer of 2026, decided to pay tribute to this 90s icon in a way you won't find anywhere else : a completely kitsch virtual dressing room where you can dress Bibi in pieces from the Max Doré Spring-Summer 2026 clothing collection.
The concept is as simple as it is ridiculous. You pick a piece of clothing from the grid — black hoodie, 100% recycled wool toque knitted right here in Quebec, 2026 collection t-shirt — and Bibi puts it on instantly. Each clothing item triggers a unique sound reaction. You save your final look, share it on social media, and laugh.
It's marketing, fully owned, Max Doré style. No massive advertising budget. No $50,000 agency. Just a weird idea, well executed, that makes people smile and gets them curious about the collection.
Because behind the absurdity, there's a real collection. The clothes Bibi wears in the app actually exist — and they're far from ordinary merch. Max Doré, with 10 years of experience running UNDZ and collaborating with global streetwear icons like A$AP Rocky and Gucci Mane, designed an exclusive line for his podcast listeners. Thick organic cotton, premium recycled materials, 100% recycled wool toque knitted right here in Quebec, hand-stitched and embroidered finishes made locally. Clothing built to last, not to shrink after the first wash.
Bibi would have approved. We're sure of it.
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