Le Socle presents: Max Doré's new podcast and his exclusive summer 2026 clothing collection
- Équipe Le socle
- Mar 13
- 2 min read
This summer of 2026, the Quebec media landscape will undergo a real shockwave. Max Doré, the founder of Le Socle, is officially taking the mic to launch a brand new eponymous news podcast.
The goal isn't to create just another podcast in the web ecosystem. The ambition is clear: to directly compete with the major 24-hour news channels (LCN, RDI, CNN, Fox News, etc.).
Traditional channels often regurgitate the same news story on a loop, without any critical distance. The Max Doré channel's approach will be radically different: the news will be dissected, analyzed, and critiqued without filters. No more complacency or pre-packaged narratives. The goal is to offer a genuine alternative to mass media, with complete freedom of speech.
Funding freedom: The designer's return
Building a 100% independent media outlet and a cutting-edge broadcast studio requires funding. Refusing categorically to depend on government subsidies or timid corporate sponsors, Max decided to return to his first love to finance this launch: clothing design.
It's important to remember that before shaking up the media spotlight, Max Doré spent a decade at the helm of the world-renowned brand UNDZ. His design talent led him to collaborate with American hip-hop legends like A$AP Rocky, Gucci Mane, and Lil Yachty.
Today, he's putting this major-league expertise to work for his own community.
To mark the brand's launch, Max personally designed an exclusive first collection. It's light years ahead of the hastily printed promotional merchandise. This is true high-end streetwear, built to last.
What sets this collection apart:
Premium materials: Extensive use of heavyweight organic cotton and fully refurbished recycled cotton.
Artisanal craftsmanship: Meticulous hand-woven details for a unique look.
Made here: Knits and embroideries created right here in Quebec.
A limited edition for those in the know
This collection is a strictly limited edition. It is offered exclusively to those interested in Max's world and who want to concretely support the emergence of a powerful new voice in Quebec. Buying a piece from this collection is not just acquiring a garment of exceptional quality; it's buying a piece of the future studio.
Deliveries will officially begin on June 1, 2026, just in time for you to show your support during our first major live broadcasts of the summer.
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