Speaking out publicly and sharing my thoughts has always been second nature to me. I have a gift for words. Algebra and numbers have always eluded me, but translating my vision of life into precise and impactful words, that's my own equation.

Max Doré, fondateur d'UNDZ, entrepreneur et animateur du nouveau podcast d'actualité indépendant qui débarque à l'été 2026, a décidé de rendre hommage à cette icône des années 90 d'une façon qu'on ne voit nulle part ailleurs : une cabine d'essayage virtuelle complètement kitsh où tu peux habiller Bibi avec les pièces de la collection de vêtements Max Doré printemps-été 2026.

He had disappeared from the radar, but that was to better prepare his move. Max Doré is back this summer, and he's definitely not doing things by halves. No more radio silence; the entrepreneur and content creator returns with a major project: a brand-new opinion media outlet focused on current events.

This summer of 2026, the Quebec media landscape will undergo a real shockwave. Max Doré, the founder of Le Socle, is officially taking the mic to launch a brand new eponymous news podcast.

For over twenty years, Max Doré did exactly what's expected of a "successful" entrepreneur: build, scale, sell. He launched an underwear brand, UNDZ, which went from a bold project to a global movement by focusing on uncompromising marketing, eye-catching packaging, and collaborations with internationally renowned artists. Today, he's back in the spotlight with a new mission: to shake up the Quebec media landscape and give a voice back to those who still have common sense.

At that time, our founder, Max Doré, was the president and founder of the underwear brand UNDZ. The company was experiencing explosive international growth and forging numerous bold collaborations with giants of the global art world, such as Ai Weiwei and the designer Walter Van Beirendonck.

If your art is refined, your packaging should be too. If your art is raw and eco-friendly, your packaging should be as well (no Styrofoam!). If your art is playful (like UNDZ), your packaging should bring a smile.