Pour la première collection (Septembre 2026), notre fondateur Max Doré dépoussière ses crayons. L'ancien créateur derrière la marque culte UNDZ signe le design de cette première "drop".

It's February 9, 2026. Outside, Quebec City is celebrating its winter. Bonhomme is there, smiling, iconic. But behind the friendly image, there's a marketing unease that everyone senses, but no one dares to name.

If your art is refined, your packaging should be too. If your art is raw and eco-friendly, your packaging should be as well (no Styrofoam!). If your art is playful (like UNDZ), your packaging should bring a smile.

This isn't science fiction. It's Bio-Design, and more specifically, Mycelium technology. It's a quiet revolution that's transforming the world of craftsmanship and sustainable design, and it might just find its promised land right here in Saint-Jean-Port-Joli. Imaginez que vous n'avez qu'à planter une graine... et attendre.

In the cultural imagination of Quebec, the word "money" is often synonymous with "subsidy". For thousands of artists and craftspeople, their careers are punctuated by the cycles of arts councils: the waiting, the forms, the hope of a jury decision and, all too often, the uncertainty.l'espoir d'un jury et, trop souvent, l'incertitude.

In the collective imagination of Quebec, there is an image inextricably linked to our region: that of a small wooden schooner, sails unfurled, proudly perched on a chimney mantelpiece. These motionless vessels, which have nonetheless sailed around the world, are the legacy of a visionary family: the Leclercs.

In the vibrant creative scene of Saint-Jean-Port-Joli, the sculpture capital and home of Le Socle, some figures stand out for their ability to inhabit multiple worlds simultaneously. This is certainly true of Christian Michaud, an artist whose talent extends far beyond the stage, finding equal expression in the quiet stillness of wood. Today, in our Creator Portraits series, we delve into the world of this talented sculptor and actor, who has honored us by acting as a mentor

There was a time in Saint-Jean-Port-Joli, somewhere between the Great Depression and the arrival of electricity throughout the countryside, when Amazon didn't exist. When something broke, you didn't replace it; you waited. You waited for a man to pass by. A walker with a worn canvas bag and hands blackened by work. They called him the "Spoon Melter."

In business, we often talk about "fixed costs" (overhead). For a craftsperson, it's the number one enemy. If your Montreal workshop costs you $1, D'un côté, il y a Montréal. L'effervescence, les galeries, le réseautage, le café au coin de la rue, la proximité immédiate des clients. C'est le pouls culturel. Mais c'est aussi des loyers d'ateliers qui explosent, des espaces de plus en plus petits, le bruit, et cette pression financière constante qui oblige parfois à produire "

When we talk about business accelerators, we immediately think of Silicon Valley. We imagine tech startups in Palo Alto, mobile apps, computer code, and investors in ties (or hoodies) looking for the next global unicorn.

The primary mission of Le Socle has always been clear: to propel artists and craftspeople to new heights by providing them with the tools, guidance, and network necessary to transform their passion into a sustainable business. But an accelerator is not just about walls and mentors; it's also about a vibrant community that evolves, exchanges ideas, and grows together.