The Socle's vision for social media in 2026 @lesocleexplosion

The primary mission of Le Socle has always been clear: to propel artists and craftspeople to new heights by providing them with the tools, guidance, and network necessary to transform their passion into a sustainable business. But an accelerator is not just about walls and mentors; it's also about a vibrant community that evolves, exchanges ideas, and grows together.

With this in mind, we've taken the time in recent weeks to rethink our online presence. In this age of constant digital noise, we don't want to simply "publish for the sake of publishing." We want each platform to have its own identity, its own purpose, and, above all, to provide you with real value.

For the coming months, we've mapped out our digital ecosystem. Here's how we'll leverage our four social pillars and showcase the raw talent emerging from our accelerator.

1. Facebook: The Information Headquarters

Consider our Facebook page the official notice board of the Foundation. It is the central pillar of our institutional communication. If you are looking for concrete information, this is where you will find it.

In the coming months, Facebook will remain your point of reference for:

General news: Everything about the life of Le Socle, our partnerships, and our developments.

Updates: From schedule changes to new resources.

Major announcements: Application openings for upcoming cohorts, key events, and deadlines you won't want to miss.

However, we're going to add a dynamic touch. We'll be using Facebook Reels to share impactful excerpts from our podcast, PAGE BLANCHE. The idea is to give you a taste of the in-depth discussions we have, directly in your news feed, while keeping you informed about the essentials.

Link to the Facebook page of the Le Socle accelerator Platform for Artists and Artisans here

2. Instagram: Behind the Scenes and the "Real" Daily Life

Instagram will no longer be a showcase for press releases. We want to make it the visual logbook of the accelerator. Artistic entrepreneurship is a human adventure made up of highs, lows, caffeine, and flashes of genius.

Our Instagram strategy is shifting towards a "Daily Life" approach. We're going to take you behind the scenes. You'll see the atmosphere in our offices, the moments of doubt, the spontaneous celebrations, and the raw energy that flows during work sessions. The goal is authenticity: no marketing filters, just the reality of what it means to be immersed in a creative and stimulating environment. This is where you'll feel the pulse of Le Socle on a daily basis.

Link to the Instagram page for Le Socle accelerator Platform for Artists and Craftspeople here

3. TikTok: The Stage for Discovery and Inspiration

TikTok is the playground of spontaneity and virality. For us, it's the ideal place for two very specific things: quick inspiration and showcasing our talents.

First, TikTok will be a major channel for our podcast, PAGE BLANCHE. We'll be posting short, dynamically edited clips there, capturing the punchlines, key tips, and highlights from the episodes. It's snackable content designed to motivate you in seconds.

Secondly, and this is crucial for us, TikTok will serve as a spotlight for our time-lapse videos. We'll showcase the artists and craftspeople who are part of our cohorts. You'll discover their faces, their work, and their creative processes. It's a window into the talent we're fortunate enough to work with.

Link to the TikTok page of Le Socle accelerator Platform for Artists and Artisans here

4. YouTube: The Background Library (BLANK PAGE Podcast)

Finally, YouTube is becoming our sanctuary for long-form content. We've decided to use our channel exclusively for filmed episodes of our podcast, PAGE BLANCHE.

Why this exclusivity? Because we believe the conversations we have deserve your full attention. On YouTube, you'll find the complete, uncut discussions, allowing you to delve into the topics that matter to creators: business models, creativity, financial challenges, and career management. If you want the full, rich, and detailed version, YouTube is the place to be.

Link to the YouTube page of the Le Socle accelerator Platform for Artists and Craftspeople here

A Strategy Serving the Artist

This vision is not simply a logistical change; it is a commitment to transparency with you. Whether you need quick information (Facebook), a dose of visual inspiration (Instagram), a quick motivational boost (TikTok), or in-depth reflection (YouTube), you will now know exactly where to turn to Le Socle.

We are very excited to begin this new digital chapter with you. Stay connected,

The adventure has only just begun.

See you soon on our social media!

The Socle Team