When we talk about business accelerators, we immediately think of Silicon Valley. We imagine tech startups in Palo Alto, mobile apps, computer code, and investors in ties (or hoodies) looking for the next global unicorn.

There are places that aren't defined by four walls and a roof, but by the energy that flows through them. In Sa Isolé phoniquement mais visible au sein de l'atelier, ce studio est le témoin privilégié des récits de vie les plus touchants. C'est ici que nous enregistrons les épisodes de Page Blanche, notre balado dédié à la vie et aux parcours sinueux des artistes et artisans du Québec. Lorsque le voyant "Enregistrement" est allumé, l'Atelier A vibre au rythme des histoir

Setting a price for a heartfelt creation is one of the most difficult tasks for an artist or craftsperson. If the price is too low, you won't cover your costs and you'll burn out. If it's too high without justification, sales will stagnate. At Socle, we too often see talented creators who "fudge" their prices by vaguely comparing themselves to others on Instagram. However, to make a living from your art in Quebec, you need to transition from the status of a passionate c

The primary mission of Le Socle has always been clear: to propel artists and craftspeople to new heights by providing them with the tools, guidance, and network necessary to transform their passion into a sustainable business. But an accelerator is not just about walls and mentors; it's also about a vibrant community that evolves, exchanges ideas, and grows together.

Spring has barely arrived, but at Le Socle, the excitement of summer is already in the air. As an accelerator dedicated to artists and artisans, our mission is clear: to provide solid foundations and growth levers for those shaping the culture and heritage of tomorrow.

In Quebec's entrepreneurial ecosystem, certain figures stand out not just for their personal success, but for their fierce determination to give back to the community. Max Doré, President and Founder of Le Socle, is exactly that kind of leader. A seasoned entrepre Entrepreneur aguerri, expert en marketing de renommée mondiale et artiste dans l'âme, Max est aujourd'hui l'homme derrière la mission du Socle : transformer le talent brut des créateurs d'ici en succès commerci

Le Socle enjoys exploring how technology can serve (or entertain!) artists and craftspeople. Recently, we asked ourselves a simple question: how does artificial intelligence "see" our local heritage? For this little test, we chose an essential icon of our region: The Goddess of the Sea of ​​Saint-Jean-Port-Joli. Pour ce petit test, nous avons choisi une icône incontournable de notre région : La Déesse de la Mer de Saint-Jean-Port-Joli.

In the world of creation, raw talent is a spark, but guidance is what transforms that spark into a lasting fire. At Le Socle, our mission has always been clear: to provide artists and artisans with the necessary tools to transition from passion to a sustainable profession. Today, we are taking a crucial step in this journey with the official launch of our Mentorship Network.

Le Socle is gaining momentum. In this year of 2026, our mission to accelerate the development of artists and artisans in the region is taking on a new dimension. It is with immense pride and overflowing enthusiasm that we announce the arrival of a major creative force within our team: Charlotte Beaudin, who will assume the position of Art Director this coming March.

There are pivotal moments in the life of an organization—instances where the vision finally meets the perfect place to flourish. For us at Le Socle, that moment has arrived. It is with immense pride and an excitement we can barely contain that we announce a major milestone today: Le Socle is coming! Starting March 1, 2026, we will be setting down our bags—and more importantly, our ideas—in our brand-new offices located at 254 Avenue de Gaspé West, in Saint-Jean-Port-Joli.

This is a dilemma that has stayed with us for a long time. How do we help those who don't have access to the full program, but have all the potential to succeed? How can we offer a decisive boost without the traditional administrative burden?

For too long, artistic career development has been synonymous with instability, dependence on government grants, and a glaring lack of entrepreneurial structure. Today, Le Socle is changing the game.

In the business world, we often hear that location is everything (location, location, location). But when it comes to art, culture, and creative entrepreneurship, location becomes much more than just an address: it becomes a muse, a driving force, and a community.

When we say the word "accelerator" in today's business world, a very specific image often comes to mind. We imagine glass-fronted offices in downtown Montreal or Toronto, filled with software developers, artificial intelligence startups, and technology companies looking for their next round of funding.

Choosing a company name is rarely a matter of chance. It's an exercise in identity, a promise made to those we wish to serve. When we founded our accelerator for artists and artisans from the regions of Quebec, several names were considered. Yet, only one stood out as the obvious choice, rooted in both our geography and our business philosophy: Le Socle.

It is with immense pride that Le Socle team announces today a significant milestone in its history. Our accelerator , dedicated to local creators and entrepreneurs of Saint-Jean-Port-Joli, officially opens its doors to its inaugural project: NATOO .

It's April 2026. Outside, the St. Lawrence River is beginning to break up its last ice, and here in Saint-Jean-Port-Joli, the air vibrates with a new energy. It's not just spring that's arriving; it's the beginning of a new era for Quebec's creators, artists, and artisans.

Il y a quelque chose de vertigineux dans le commencement. Ce moment précis où le pinceau survole la toile vierge, où les mains du potier se posent sur l'argile encore informe, où l'écrivain fixe le curseur clignotant sur son écran. Ce moment, c'est celui de la Page Blanche.