For over twenty years, Max Doré did exactly what's expected of a "successful" entrepreneur: build, scale, sell. He launched an underwear brand, UNDZ, which went from a bold project to a global movement by focusing on uncompromising marketing, eye-catching packaging, and collaborations with internationally renowned artists. Today, he's back in the spotlight with a new mission: to shake up the Quebec media landscape and give a voice back to those who still have common sense.

They describe themselves as "Pythagorean-Cubist Dada-rock Mantra." They play masked with a microtonal guitar, sing the praises of Parisian pâté, and sometimes throw sardines into the crowd. On paper, it sounds like commercial suicide. But in the reality of 2026? The Saguenay duo Angine de Poitrine is packing venues across Quebec and is currently touring France.

In the vibrant creative scene of Saint-Jean-Port-Joli, the sculpture capital and home of Le Socle, some figures stand out for their ability to inhabit multiple worlds simultaneously. This is certainly true of Christian Michaud, an artist whose talent extends far beyond the stage, finding equal expression in the quiet stillness of wood. Today, in our Creator Portraits series, we delve into the world of this talented sculptor and actor, who has honored us by acting as a mentor

Setting a price for a heartfelt creation is one of the most difficult tasks for an artist or craftsperson. If the price is too low, you won't cover your costs and you'll burn out. If it's too high without justification, sales will stagnate. At Socle, we too often see talented creators who "fudge" their prices by vaguely comparing themselves to others on Instagram. However, to make a living from your art in Quebec, you need to transition from the status of a passionate c